It was released on the Internet a few days prior to Super Bowl XLV in 2011, and quickly became popular. The Man Your Man Could Smell Like – A television commercial starring Isaiah Mustafa reciting a quick, deadpan monologue while shirtless about how 'anything is possible' if men use Old Spice.– Banner ads from this mortgage company feature endless loops of cowboys, women, aliens, and office workers dancing.As of 2013 it was the most shared ad of all-time. ' Mac Tonight/Moon Man' – A McDonald's commercial made to promote dinner sales.It eventually led to a popular viral marketing campaign which had Mustafa responding to various Internet comments in short YouTube videos on Old Spice's YouTube channel. Starting in 2007, the character in the commercial, 'Mac Tonight' was utilized in videos where he is depicted promoting violence against minorities and promoting the KKK with racist parodies of rap songs.
The best-known parody, 'Notorious KKK' (a parody of Hypnotize by The Notorious B.I.G.), has accumulated over 119,000 views on YTMND.
